I will learn as much as I can about the project. I will set up zoom meetings with Marc Johnson and others who will elucidate me and learn as much as I can about this concept and the underlying technology that brings it to life. This is the most important phase of the project since this will set the stage for the next step.
I will draft a "click path" that clearly explains the "Happy Path" of this journey. This click path will orient the overall BIG IDEA to the proper intellectual trajectory. This will not include personas nor will it include multiple user journeys (based on multiple personas). We will assume that this app is used by younish people with newish mobile devices.
This step will solidify the BIG IDEA which will be written in a outline format. No rock will go unturned, and this phase of the project will allow us to progress to...
So now we've come to the part of the phase which visualizes the "Happy Path." In this step, we will storyboard out the wireframes which will be determined by the previous steps. These wireframes will be fully interactive and created in Figma. These wireframes will define the overall structure of the app. This step could technically be the last step, but we're not done yet. When this step is completed and when everyone agrees that this works, we will move onto...
The visual designs will replace the wireframes but live within the same construct as the wireframes (with refinements from the last step), These designs will define the overall design vernacular. These designs will lead to the creation of...
We're at step 5 already? This step will take all the learnings from the previous steps and culminate into a crisp and clear video which walks the viewer through a non-interactive "Happy Path." visual prototype. This non-interactive prototype video will serve as the crescendo moment in these steps because it created from all the learnings of all the previous steps. This video will serve as a portable, sharable and powerful "explainer" of the entire concept from start to finish. This is the final step - and usually utilized for fundraising.