Swipe to the right to instantly view, watch or record.
Always On started out as a browser extension and evolved into a mobile phone "widget" that's accessible from the home page of an Android phone by swiping to the right. We call it a zero screen experience. This widget was designed to allow a user to quickly browse content, watch trailers, view VOD titles, or record to their set top box. Swiping to the left brought them right back to their home screen so they never got lost and didn't have to launch into the DIRECTV app experience do browse around. This concept was designed and animated very quickly for focus group testing purposes. I personally designed the UI and UX of this concept and Joel Pomonik expertly animated it using After Effects.